Member Interview with Allison Beattie, Brand Director, AXA XL Insurance Company UK Limited

Member Interview with Lana Bdeir, Chief Growth Officer, M+C Saatchi

With AI dominating almost every conversation in the industry right now, it’s no surprise that it shaped much of the discussion at this year’s Navigate Now & Next.

In a recent Global Conversation event, fraud victim Tracy Hall, argues that trust is being exploited at industrial scale by AI-powered scammers, and that marketers must treat trust as a measurable, designed-in feature of every customer touchpoint.

Marketing is embracing AI but with mainly surface-level usage. The reality of this means a function best placed to benefit from AI, is quietly missing it entirely. Joe Hildebrand explains.

Member Interview with Nick Beck, CEO and Founder, Tug Agency