In their latest piece of thought leadership, All About Brands explores the idea that the brands succeeding today are not static constructs or surface-level identities, but living, breathing beings – emotionally resonant, culturally attuned, and deeply human.

Member Interview with Pooja Sookur, Managing Partner - Digital Strategy and Operations at Freedom

B2B buying behaviour is changing, and fast. Today’s buying groups are more cautious, independent, and risk-averse than ever before, making the traditional, bottom-of-funnel marketing tactics less effective. A new article from INFUSE offers practical guidance to help marketers adapt to these shifts.

In today’s digital era, attention has become the rarest and most valuable commodity. We asked our Members what keeps them up at night and 69% of people in our first pulse survey with Play Verto said “winning attention”. So we asked Lex Bradshaw-Zanger to share his insight into navigating the short attention economy.

Member Interview with Haytham Mansour, Senior Manager CRM, Property Finder

Sonic branding success lies in finding the particularities that make a piece of music uniquely fit a brand’s personality. Marion Combes of Sixème Son explains how brands can create their own sonic identities.