Member Interview with Tatiana Tokatlidi, Brand Manager, Heineken

Ahead of the Future Leaders Event Noggins, Narratives & Navigating What’s Next in Marketing, we had a chat with Mick Doran CMI Director at C&C Group, co-founder of Noggin The Brain People and a Fellow of The Marketing Society.

You describe your LinkedIn advice as ‘unhinged and audacious’ — what do you think most people get wrong about building a personal brand on LinkedIn?

Your work powerfully challenges how mental health is portrayed on screen. What role do you think storytelling plays in changing societal perceptions and driving genuine cultural change? 

AI is transforming how marketers reach and engage audiences. What are some of the hidden biases we risk reinforcing when using these tools? 

How leading marketers are rethinking funnel strategy, organisational alignment, and measurement to drive revenue in an increasingly complex landscape.