Member Interview with Andrea Cappi, Global Brand Director, Unilever

Hear from Advisory Board Member Emma Falvey, General Manager (Scotland) at Smarts, on her top takeaways from Trendspotting Creativity. I had a great time at yesterday’s Trendspotting event, hosted by

Top brands like Tesco and Specsavers don't waste time thinking outside the box, they've created a box worth thinking inside - a perfect creative platform to guide everything they say and do.

L’Oréal SAPMENA Region Chief Marketing & Digital Officer and The Marketing Society, Singapore Board Member, Lex Bradshaw-Zanger breaks down marketing creativity in today's world concluding in challenging times we need to remain open to reinventing what creativity truly means.

Contrary to common assumptions, TV advertising is one of the least risky and most profitable marketing investments, according to the Profit Ability 2 report by Thinkbox and with traditional barriers like high costs and slow execution dissolving through AI and BVOD tech, TV offers far greater predictability in comparison to the supposedly 'safe bet' digital channels.

In high-pressure times when fear of failure can stifle creativity, organisations should foster creative culture by encouraging experimental thinking and championing those who push for unconventional approaches, explains Publicis Groupe's Amrita Randhawa as part of The Creativity Crisis Challenge series.