My final story...

If there's one thing I've learned in 14 years at The Marketing Society, it's the importance of sharing stories.

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We’re not saving lives

People in our line of work often use the phrase, ‘we’re not saving lives’. I am not here to disagree with them. In fact, I’ve been guilty of throwing around the ‘it’s only advertising’ card myself.

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Welcome back?

The signage you create for the return to work will determine your business’ success in the coming year.

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Why white people urgently need to get better at talking about race

Last week one of my colleagues asked a group of predominantly white leaders how comfortable they felt talking about race with their teams.

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Top moments for black culture and hip hop during lockdown

If someone had said to me back in December this is what 2020 is going to look like I would not have believed them!

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How do we share the burden of change?

The status quo that our society has been built upon is not fit for purpose. Racism and systemic racial disparities haven’t just come to light this last week

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Ramadan, The Savoy and unconscious racism

My LinkedIn feed this week has been full of posts about the recent brutal racist attacks on the black community in America.

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Ben & Jerry's: Is a brand that stands for nothing a thing of the past?

We know from experience that brands don’t like to rock the boat. Mistakenly thinking that it’s best to stay in the middle lane.

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Black Lives Matter: brands who are doing it right

Many brands are now making Black Lives Matter statements, but a rare few are actually contributing to change.

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IN THE WAKE OF GEORGE FLOYD: the industry needs to admit it’s racist

Dear marketers and advertisers, In the wake of George Floyd’s death we’ve seen some of you provide messages of support and solidarity

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