Jim Coates, partner at the Value Factory, writes on one of the most important topics for any business - why a customer should buy from you.

While we’ve been witnessing the shocking scenes of wildfires burning in Southern Europe and North America, environmental issues have been used to drive division in UK politics.

In this article Chris highlights the current golden age of creativity, emphasising that creativity is not about commerce but about making the invisible visible and producing original ideas.

Is marketing to the CFO a challenge or an opportunity for CMOs? We asked Fellow of The Marketing Society Ruth Saunders for her perspective and top tips.

It's fair to say that there is a lot of misdirection, miscommunication and misunderstanding about what and how much some companies say they are doing to offer green solutions and how much they are actually doing.

Integrity, hard work and reliance  These are the words that stand out when I reflect on The Marketing Society’s annual lecture with Amanda Blanc, CEO Aviva.

With growing concerns around rising temperatures and runaway carbon emissions, companies face grassroots and governmental pressure to deliver on sustainability goals, let's learn how to build a brand synonymous with sustainability.

With the initial buzz of Meta’s Threads already showing signs of slowing down, it’s an ideal time to take a look at the role of your social media.

Global brands, inspiring speakers, passionate campaigners, and influencers from all sectors combined their concerns for the future in 180 sessions over the three days at Anthropy.

In six months, we will see the release of Apple’s Vision Pro. No doubt it will open the gateway to mixed reality. It will change the way we interact with virtual worlds and could make this technology mainstream.

Read about DC Thomson's Insight, Data and Audience programme

Julian Boulding is back with his annual review of Cannes Lions. We hope you enjoy this dive into the deep waters of the French Riviera and all that Cannes has to offer.

Tim Anderson takes us behind the scenes of his week at Cannes Lions 2023, sharing his key takeaways and inspiring moments

Focusing on the magic of technology and creativity as the enabler for customer love at The Marketing Society and Accenture Song Cannes "The Love Lunch"

The Metaverse - what really is it?  It’s fine, you can ask that. It doesn't actually currently exist. Not properly. Let's explore that

The global climate emergency warning lights are flashing red. It’s going to take concerted effort and commitment from regulators, organisations

The Liberty Guild asked ChatGPT4 for its view on what AI means for the industry

When it comes to AI, where are the opportunities to truly transform and elevate value in how customers experience a brand?

Less warm white wine and business cards more setting out to help than to sell. How to catalyse the conversation when networking

In times of change, it is nothing to fear. It is an opportunity where the cream of the crop rises to the top and I strongly believe AI will see marketers up their professional game.

Part three in our series: How marketers can adapt strategies to reassure customers craving certainty and more stability