Brand Solidarity, formed by Marcel Knobil, founder of Superbrands UK (the world’s independent brand authority) and branding agency Creative & Commercial aims to bring brands together to express a chorus of support for all the people of Ukraine. We're proud to support Brand Solidarity of which our CEO, Sophie Devonshire, is a patron.

The menopause is a huge part of the lives of all of us yet it becomes a taboo subject, whispered by those only who have experienced it. This is particularly true in the workplace, where that secrecy creates untold damage. So where did this taboo come from?

Many of the arguments ignore the complexity of corporate reputation and brand building. The fact is that purpose can be both an effective tool and a distracting exercise. Purpose isn’t the enemy, but the polarity of the analysis most certainly is.

At Lucky Generals, we were one of the first companies to put an official miscarriage policy in place in 2020, outlining the support and paid leave that both women and partners can expect. This has been a small but important gesture. 

As 2022 begins to unfold, I wonder if – like me – you’ve made New Year’s Resolutions to guide your actions this year? Many CMOs I speak to want this to be the year they transform marketing by decluttering. But how? I’ve shared my thoughts.

Change is a constant. But 2022 is talked of as the beginning of a great reset. To decide this year’s top twenty, eatbigfish researched hundreds of companies globally for brands with the ambition, clarity and confidence to match their innovation.

Right. January is over. All the theorising and guessing what the year will bring is done. Now the proper work begins. Chloe Davies, Head of Social Impact at Lucky Generals, on how to get your ESG strategy right in 2022 and beyond.

For the past 100 years we’ve been building a system like no other industry anywhere in the world. The temptation to load bodies (and hours) onto a job is too much to resist. The ‘cost-control community’ did not evolve because it wasn't needed now did it?

The impact of the pandemic has been wide reaching on businesses and the work force at large. Sarah Dawson, Managing Director at CSM shares how forced reshuffling of the workforce can help businesses to think differently and bring in new personalities and perspectives.

When setting up an online community, there are dozens of hurdles and common pitfalls. How do you find your niche? How do you build trust with members? And how do you invest in the future of your community? Matthew Nixon shares the key takeaways from Brighton Music Conference.

As ‘rare as unicorn tears’, was how Jane Evans described the devastatingly low number of women over 50 in our industry. It begs the question of why everyone is working so hard to bring young women into the industry, and then spectacularly failing them every step of the way.

As 2021 draws to a close, we reflect on the topics that have resonated with our writers and audience alike the most this year. Topics include Diversity and Inclusion, Purpose , Sustainability, Sport and the Relationship between consumers and brands.

I had the pleasure of hosting our regular CMO Community virtual roundtable discussion on a topic that’s close to every CMO’s heart – how, as a profession, we can address marketing’s marketing problem! This is a fascinating subject, and we had a very stimulating discussion.

However, to truly stand out and out-perform competitors, CMOs can’t solely be reactive embracers of this change - they must be proactive makers of change.

The Ozone Project share the common characteristics that epitomise the type of marketer who is driving digital change.

Forget politics, food, and attitudes to swearing. The toothpaste aisle is, for my money, the biggest culture shock between the

With COP 26 drawing to a close, marketers across all sectors will be thinking about how sustainability affects their company and what they should be doing.

The Marketing Society is delighted to launch our 37th Awards, recognising the best in marketing excellence, brand leadership and personal achievement across our industry. The Awards have been recognised as the leading marketing awards since they were first launched in 1985.

Although we might feel inexperienced in the face of new challenges, the answers might be simpler than you think.

If we are overlooking the role of something as fundamental as language in building our brands, are we overlooking other valuable assets too?

Things we had taken for granted suddenly stop working. McDonald’s can’t serve milkshakes, KFC has run out of chicken and some supermarket shelves are empty.