The Social Element's top tips for creativity, as a leader and for your teams.
Top tips for maintaining creativity
Think pieces
Is there still demand for Demand Spaces?
In this post, we’ll discuss what they are, whether there is still a role for them, and how we might use them in the future.
The power of reinvention
In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.
New demands of CX: Leading with thoughtfulness
For many brands, personalisation of their customer interactions is now a big focus and adapting this to customer experience (CX) has become crucial for their success.
Brands engaging with esports
With global audiences of over 500 million, the question facing brands and advertisers has evolved beyond whether they should engage with esports to how they should maximise engagement.
Marketing Analytics: The End of an Era?
After years of investment in marketing data analytics, many CMOs are frustrated and preparing to cut their losses. Gartner’s new
Building brands with purpose
The increased role of brands in public life provides a potential win for them and society.
It’s not personal, it’s business
Depending on how long you’ve worked in marketing, you’ll likely have heard this phrase quite a bit
The year B2B marketing went human and how you can too
In the book Humanizing B2B, Paul Cash advocates five universal principles of how companies and marketing teams need to start thinking.
Fewer, bigger, better – putting theory into practice
In last month’s Empower publication we discussed the importance of businesses facing into post-lockdown challenges by doing ‘fewer, bigger, better’.
A playbook for creating collective rituals
Rituals are co-created from the bottom up: brands can only create the conditions, trigger the situation, and encourage the movement.
Can brands create social change at lightspeed?
Beyond product re-engineering, brands require consumers to take action to accelerate the change.
Kindness, empathy... and a long, hard look at ourselves
We now expect that kindness to be reflected back at us by the businesses and brands we invite into our lives.
For Marketers in search of growth, China is calling
Global companies are putting more focus on markets or regions where there is greater growth potential.
Eight Things to Know About Open Talent
Just as the future of the workplace is being reshaped, so is the future of how teams will be staffed.
Putting the Great Back into British Brands
UK businesses are not realising return on investment from their biggest assets – brands.
There's no point teaching advertising
Nowadays a ‘creative’ doesn’t have time to think, thinking just gets in the way.
No laughing
Laughter is a powerful motivation but, in current advertising, laughter is looked on as trivial
How to create the best brand experiences
In categories where many brands are essentially selling the same product or service, the only ostensible difference is the experience.
Sharing, storytelling and starting inside
All businesses should be talking about how to better balance profit against more people- and planet-positive behaviours
Allyship and action
The last week has made the need for allyship and action feel more urgent than ever. We’ve seen horrendous news stories regarding women, dismal stats about the gender divide...