How do you win at marketing? You find ways to create value.

International Women’s Day comes but once a year. But, I’m a woman all year round. 

Customers increasingly expect that interactions with their bank will be as sophisticated, immediate and personalised as their experiences with other industries – such as retail (e.g., personalised recommendations), transport (e.g., ride hailing) and hospitality (e.g., home-sharing platforms).

In a year that is to set be unpredictable, Starcom outlines the key tensions consumers will be facing, in latest insight report.

Adland realised more than ever the importance and impact of advertising on society.

It’s like that old story about Mike Tyson – “everyone has got a plan until they get punched in the face”.

There has been a lot of discussion about ‘brand purpose’ in recent months. Debates have raged in social media and in the press about whether brand purpose is a valid marketing strategy...

In a world increasingly dominated by a handful of Behemoth tech companies, we see increased alliance between smaller brands

This year the Tampa Bay Buccaneers and the Kansas City Chiefs go head-to-head in an event that will evoke deep emotion in both the players and the audience...

The coronavirus pandemic has forced us to re-examine our methods of interaction as how we communicate has moved online. Even after nearly an entire year of disruption...

2020 was the year of accelerated change, with shifts in behaviour that will impact the years ahead. In this article, Peter Gasston, Innovation Lead at VCCP, highlights three different areas that will drive online culture in 2021.

We’ve read the 2021 predictions and trends from senior leaders in the media and marketing industry, but what about the younger generation?

In July I wrote a column that highlighted the connection between levels of advertising spend and levels of consumer confidence in the market.

As behavioural scientist and expert on habits BJ Fogg says “If you pick the right small behaviour, and sequence it right, then you won’t have to motivate yourself to have it grow.

LOVE or FEAR's Matt Waksman, and live-in care specialist brand Elder's Gareth Main explain how they went from pitch to national brand campaign without meeting in person.

Here is a safe prediction. Pundits will write lots of books about the Post-Covid world. As a publishing news hook, it is too good to miss. The Financial Times just reviewed four such, which seem premature...

With the start of the new year and the approaching launch of our new book “Wonder Women: Inspiring Stories & Insightful Interviews with Women in Marketing”...

Whether brands know it or not, sustainability is going to be much higher on their agenda in 2021. For the simple reason that following the disasters of 2020...

COVID-19 has done some interesting things to women’s minds and decision-making. As both a researcher and one tired Mom: I know. Can marketers respond? Of course. But it’s time for them to ask a whole new breed of questions.

In an age where ecommerce has never been a more crucial revenue stream, with high streets closing once again and the prospect of an online Christmas...

In the past few months, we’ve all been under unprecedented pressure, self-isolating and working remotely during a pandemic.