Readers with long memories might remember that I once wrote a book about how awful business meetings were, and how much better it would be if we did things differently.
A new world of remote meetings
Think pieces
Why the brave money is on women's sport
Going it alone: Women’s Six Nations is stepping out from its ‘big brother’s’ shadow, with a newly defined, distinct identity.
If you don’t have time to innovate in 2021, think again
I first heard the phrase “DBK” around 10 years ago in Facebook’s new and fast-growing London office, its first office outside the US.
Eternal Wednesday
Movies have always been huge for me. To the point that I have made a list of the 250 most important movies in my life, and I use this list almost as guidance...
What’s really going on with consumer behaviour...
and how you can leverage it in 2021. Words by Matthew Waksman, CSO of Love or Fear, the agency that combines clinical psychology and creativity.
Marrying Simplicity and Complexity in CTV is Key to Success
With consumers spending more time streaming digital TV content via connected TV (CTV) devices and platforms, now is the time for brands...
How brands can harness the principle of costly signalling
There’s not a brand out there that would want to be judged as mediocre. But how best to communicate quality?
What do we know about advertising time lengths?
“He waits. That’s what he does. And I tell you what: tick followed tock followed tick followed tock followed tick…”
The awkward truths revealed by covid
Covid has accelerated the trends and pressures we have been seeing for years on the traditional agency model and shone a bright light on perceived wisdom.
The insidious spectre of micro-depression in second lockdown
Back in April, just after the first lockdown had been imposed, Harvard Business Review conducted a survey that showed 42% of people reporting a decline in mental health.
A Covid U-Turn
When London Sock Co, the stylish sock label, had their latest campaign plans scuppered by the second wave, they had some big and difficult decisions to make.
Simplifying the newly complex
Customer experience has been high on the agenda for some time. Businesses have scrambled to introduce a new piece of tech or demonstrate their transformation programme to tackle today’s complexity.
I never thought it would come to this
Commuting from Gloucestershire to Paddington in a mask, having parked in an empty station car park…
The black community needs more than Black History Month
Today is October 30 2020, and as we reach the close of Black History Month, the question I ask myself is are black people still going to be seen in November, December, January and so on?
Share of search: the new snake oil?
Sometimes an idea comes along that stops you in your tracks and has you blinking into the light, wondering why we haven’t all been doing it that way all along.
Why niche streaming grows in the shadow of giants
With streaming well on track to becoming the main way people consume not just music but media in general, it should come as no surprise that the streaming landscape is more fractured than ever.
Building brands through virtual events in a post-pandemic world
Not only has the Covid-19 pandemic affected our economy, health and personal lives, it has also and continues to, fundamentally challenge the way brands market themselves...
Why a vision has never been so important in business
What does your business look like “post-Covid”? It’s a recurring, inescapable question right now, and one that goes to the heart of any virtual boardroom.
Emotion, passion and bravery
Starting your own business is undoubtedly one of the biggest professional plunges you can ever take: there are risks - financial and emotional...
How creativity can dispel fear and bring hope
During lockdown, on 8th May this year, In a bid to counter balance the stream of frightening statistics and depressing news around Covid, Creative Conscience...
Letter From Paris: tourism and luxury, a life after COVID?
