Having spent over 15 years in sports marketing and partnerships, most recently leading the global partnerships team at Manchester United Football Club, Amy now heads up global growth at youth & student marketing agency Raptor. Taking her experience of working with some of the world's biggest brands, helping them craft ROI driven & fame building partnerships, she is passionate about supporting client partners to shape community driving initiatives and reach young audiences through Raptor's integrated & specialist work with brands such as Airbnb, Tinder, Jagermeister and NFL.