In October 2018, easyJet launched Look&Book: the world’s first-ever photo-based flight search functionality.

Look&Book lets you book a flight simply

Toyota AYGO: Telling More Personal Campaign Stories On The Fly

This paper is about how hyper-personalisation and a creative use

Nationwide’s commitment to diversity in its Voices campaign has defied category conventions and got people talking. When the talk of

Since its founding in late 2015, Syft has sought to drive up standards for employers and jobseekers. As Uber has

Management summary

This paper tells how baby food brand Ella’s Kitchen overcame a declining market full of ‘me too’ imitators

In an age of growing grassroots activism, many people feel that action happens on the street, not behind the closed

Everyone knows that in retail, Christmas is the most important trading period of the year. Especially true if you’re the

For many years, consumers who wanted to get their hands on the latest tech were often locked into rigid contracts

In this paper, we explore the creative journey that led to the most successful social media campaign from Mars Inc

A year and a half ago we launched the new Domino’s brand platform, The Official Food of Everything. Being the

This is a story of turning a problem into an advantage. A number of high-pro le sporting events collided in

This is a true story of bravery.

It is a story of how, in the face of challenging market conditions

In March 2015 inside a Café Nero in Fulham, Garry Dods shared his vision on a few A4 sheets of

Since 2011, the squash category had been in long-term value decline, with 1.6M households leaving the category over the 7

Pay for your meal with a piece of plastic waste. This was the challenge Ecover set consumers, media, influencers and

The world is full of sensible brands doing sensible things. That’s why so much advertising is essentially wallpaper. Nobody sees

This is the story of how Toyota took a deep breath and handed over control of the Toyota AYGO campaign

Insurance companies make money by minimising their exposure to risk. Maybe no surprise, then, that it’s not exactly a
category

Embraer predict that world demand for 70-130 seat segment of commercial airplanes will reach 6,400 new jets in the next

When Dimension Data became the Official Technology Partner at the Tour de France in 2015, it was our first major