Pot Noodle was becoming a cultural pariah and as a result, its sales and market share were dropping. Something radical had to be done.
2016 highly commended: Pot Noodle, Customer Insight - case study
Case studies
2016 commended: Wyevale Garden Centres, Relationships - case study
How does a gardening chain achieve success in an increasingly saturated marketplace?
2016 winner: Direct Line, Customer Insight - case study
In 2013, Direct Line Group was a company in dire straits. The‘come direct’ approach had lost its pulling power...
2016 highly commended: Trelleborg, Long Term Marketing Excellence - case study
What do you get if you combine a marine engineering company with a cutting-edge digital marketing strategy? The reaction Richard
2016 winner - The Electoral Commission, Marketing Comms - case study
In the build up to the 2015 general election, the Commission’s data indicated that 7.5 million British citizens were not correctly registered to vote.
2016 winner: M&S, Building Marketing Capabilities - case study
At the start of 2013, the M&S Food Marketing Team found themselves faced with a plethora of external and internal challenges...
2016 winner: P&G, Global Marketing - case study
Who would want to be associated with periods?
A great idea proved that you can make a feminine hygiene
2016 highly commended: O2, Employee Engagement - case study
In Q3 2013 O2 launched our 4G network, 12 months behind the market leading network EE.
2016 highly commended: Telefonica O2, Long Term Marketing Excellence - case study
There are countless papers on O2 that have charted an 8-year history from troubled BT Cellnet right through to successful
2016 winner: Lotto, Brand Activation - case study
The UK National Lottery's purpose remains, to generate money for good causes – funding people and projects...
2016 highly commended: Sainsbury's, Brand Activation - case study
The extraordinary collaborations that achieved this are a reminder that when we all share, its not about who 'won' at Christmas, because everyone wins.
2016 winner: Heineken, Business to Business - case study
HEINEKEN, the UK’s leading cider and beer business, faced the challenges of driving incremental volume in the on-‐trade and defending
2016 winner: Shell Driver's Club, FD's Prize - case study
Shell might be one of the globe’s most instantly recognisable brands, but in mid-2013 it was suffering...
2016 highly commended: NHS Blood and Transplant, Effective Marketing Communications - case study
The number of new blood donors coming forward has plummeted 40% in the past decade.
2016 highly commended: 5 Gum, Global Marketing - case study
In 2013 the 5 Gum brand was declining and teens were a big reason why. So how did we get
2016 winner: Green Flag, Branded Content - case study
Rather than try and compete in marketing spend, Green Flag used something that comes naturally: creativity and fun.
2016 highly commended: Pepsi Max, Branded Content - case study
In 2012 Pepsi Max had lost relevance to the primary consumer (18-34s) and become the ‘Poor man’s Coke.’
2016 winner: Telefonica O2, Relationships - case study
To win and retain customers, brands have to fight harder than before. The only way to succeed is to focus on giving consumers what they want and value.
2016 winner: OxfordSM - Engagement - case study
Like most marketing consultants, we’ve always put 99% of our skills and energy into meeting the needs of our clients.
2016 winner: P&G - Always, Marketing for Good - case study
Our creative insight was that gender stereotypes are so ingrained in our culture, they are even part of our language.
2016 winner: NHS, Leading Edge Thinking | highly commended: Not for Profit - case study
Bleed for England mixed passion for rugby and patriotism through a suite of compelling, player-led, online and offline content and a powerful call to action