The mobile industry is changing, and young talent, with latent digital flair, is key to keeping O2's business fresh and innovative.

This is a story about the power of subtlety in marketing communications. About the power of applying meaningful...

The IPA, The Market Research Society and ourselves have launched a joint initiative.

The unique combination of music, film and interactive that is South by Southwest (SXSW) generates a kind of energy that

Last year, a new book leapt onto my list of essential reading for marketers. It joined Byron Sharp’s ‘How Brands

Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, there was a clear challenge.

In 2011, Guinness was a global brand in terms of its footprint, but very little else.

From Romania's 'social shepherd' to a clever buoy in Australia, our Pioneering Spirit Awards unearth some truly inspirational marketing ideas from around the world. See this year's nominations.

This year, our panel of judges is stronger than ever, with O2 CEO, Ronan Dunne our chair, plus new additions such as Disney's Anna Hill and Tesco's Toby Horry.

From no training for its marketing team to the creation of a Muller Marketing Academy now rolled out globally.

What point have organisations reached on their digital business transformation journeys, and what is possible?

In the late 2013 the Army recruiting environment was extremely tough: negative publicity surrounding Army redundancies...

The market was unprecedentedly tough - falling food prices coupled with an ongoing price war between the large retailers.

This is a story about an unlikely hero. In a world where superheroes come mostly dressed in lycra, shooting webs...

Traders Hotels was part of the highly competitive mid-range hospitality sector currently dominated...

Google published real-time stories from the search trends of competing nations, revealing the quirks...

THE OUTNET gained a following with its curation of previous season’s fashions at a discount.

Anyone who has ever sat in focus groups or seen research on trust and brands will know...

Since launching in the UK, KFC has become famous around the world for its Southern fried chicken coated in its secret recipe of eleven herbs and spices.

“Good food should satisfy all the senses, it should open mouths and open minds”