We’re Thunderhead, a cloud-based tech company, with a revolutionary customer engagement product. You may have heard of us, but maybe you haven’t… yet. This is the story of how we kicked up a storm across the unadventurous software landscape.
Scale of task
As dawn broke on 2015, so did the realisation that to conquer the 'customer engagement' market Thunderhead had to change. Until now, we were guilty of conforming to traditional B2B software practices with bland, unadventurous, undifferentiated and often confusing marketing. Something had to quickly change.
Where our competitors talk to the IT crowd in a classic B2B dry, dull, rational and feature-led way this entry tells how we disrupted the software landscape by talking about a complex subject/product to a brand new audience in a creative, emotive, customer-centric and benefit-led way.
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(Please note: parts of this case study may have been redacted for confidentiality purposes.)