Case studies

2018 winner, Toyota, global brand marketing - case study

It’s 2017 and, across Europe, Toyota’s hybrid moment has surely come.

2018 winner, Suzuki, branded content - case study

Suzuki cars operates in an extremely competitive market.

2018 winner, Senet, customer insight - case study

How do you talk to people who don’t want to hear from you? At precisely the moment when they least want your message?

2018 winner, National Safety Council, brand activation - case study

In 2016, the National Safety Council (NSC) had almost no awareness in the US.

2018 winner, TfL, partnering for good - case study

The issue of sexual harassment has exploded into the world’s consciousness in the light of the Harvey Weinstein allegations.

2018 winner, McDonald's, long term excellence - case study

Beaks and feet in McNuggets.
Deformed cows in burgers.
Plastic eggs in the McMuffin.

2018 winner, Karma Group - selling on a shoestring - case study

Karma Group is a privately owned company operating 29 luxury resorts across 4 continents

2018 winner, IAG Cargo, building customer relationships - case study

Ever wondered why you can only take one or two suitcases abroad?

One word: cargo.

The entire world depends on

2018 winner, Godiva, brand extension - case study

This is the story of how Godiva, a niche brand in the UK, looked beyond their traditional chocolate boutique stores

2018 winner, EY, B2B - case study

In 2015 EY needed a step change to achieve its global ambition to grow in an increasingly disruptive environment.  Building

2018 winner, Dimension Data, partnering for good - case study

Rhino poaching has reached crisis proportions in South Africa: one rhino gets poached every eight hours, and if this rate

2018 winner, Currys PC World, employee engagement - case study

CurrysPC World is the last survivor on the high street in the world of consumer electronics. It’s an industry which

2018 winner, Boxt, new brand - case study

The disruptive model of digital disintermediation is being applied to the delivery of products and services in many industries, and

Excellence Awards 2018: entry inspiration

Be inspired by the crème de la crème of marketing

2017 winner, Knorr, global brand - case study

Millennials weren’t buying into ‘Big Food’.

2017 winner: Hammerson Gift Cards, marketing on a shoestring - case study

Nine of Hammerson’s ten UK shopping centres are united under one Gift Card scheme, which has been running since 2008.

2017 winner: Ikea, marketing communications - case study

At face value IKEA is a household name, popular within culture, and with a long record of creative marketing

2017 highly commended: TSB, purpose driven - case study

‘Purpose’ is an idea whose time has come. It should come as no surpris

2017 highly commended: Sainsbury's, marketing communicatons - case study

2016 marked the fourth year of Christmas is for Sharing for Sainsbury’s.

‘The Greatest Gift’ was our most integrated Christmas

2017 winner: The National Art Pass, long-term excellence - case study

The Art Fund charity was established in 1903 and has remained dedicated to its mission of securing works of art

2017 winner: HCL Technologies - case study

The $7 Billion Global IT services company comprised of 100000+ Ideapreneurs across 31 countries, which adds tens of thousands to