Case studies

2015 winner: Three, Building Customer Relationships - Case Study

By 2014, Three had grown to over 9m customers to claim 12% share of the mobile phone market...

2015 winner: First Great Western, Effective Communications - case study

The winter of 2013/14 saw the worst ever weather in the South West of England. First Great Western had to suspend or cancel...

2015 winner: Trelleborg Marine Systems, Best B2B Marketing

Trelleborg Marine Systems (Trelleborg) is an engineering company that designs, manufactures and...

2015 winner: EDF Energy, Grand Prix/Brand Revitalisation - Case Study

The outlook looked bleak. EDF Energy’s supply business was losing almost £200m/year and shrinking...

2015 winner: Macmillan, Long Term - case study

In 2010, the number of people living with cancer was 2 million. And that figure was predicted to double by 2030.

2015 winner: O2, Sustainable Consumption - case study

O2 are very proud of their 24million customers and their connectivity that helps bring their technology to life.

2015 winner: Premier Inn, Employee Engagement - case study

17,000 team members, a 74% employee engagement score and fantastic business performance.

2015 highly commended: Coleman's, Customer Insight - case study

Colman’s has been a strong British jewel for 200 years. In 2013 however, its leadership position was under threat. Penetration in core product areas (especially Dry Core Casserole sauces) had been in long-term decline, with consumers leaving the category or trading down. Instead of dwelling on our past, we seized our 200-year anniversary as a chance to secure our leading place in Britain’s future.

2015 winner: Robinsons, Brand Extension - case study

In early 2014, against the backdrop of a stagnant market, Robinsons launched SQUASH’D – a super-concentrated squash...

2015 winner: SCA, Building Marketing Capabilities - Case Study

In order to unite a global organisation they had to encourage local SCA Femcare brand managers to adopt...

2015 winner: NSPCC, Not-For-Profit Marketing - case study

The NSPCC was determined to close a legal loophole that could have perpetrators free from prosecution...

2015 highly commended: The Economist, Effective Marketing Communications - case study

The Economist’s iconic poster work of the past two decades cemented its reputation as the house publication of a corporate elite. It was clever and flattered its readers’ intelligence.

2015 highly commended: Flora Pro.Activ, Marketing for Sustainable Consumption - case study

In 2010, Unilever CEO Paul Polman introduced the Unilever Sustainable Living Plan, declaring ‘embedding sustainability into our business is a top priority’.

2015 highly commended: Tu by Sainsbury's, Branded Content - Case Study

Christmas 2014, some may say the most brutal grocery retail battle for over a decade. For Sainsbury’s, delivering incremental revenue growth from new areas beyond grocery would be vital. And with an unlikely - yet spectacular - performance in novelty knitwear, they managed to do just that.

2015 highly commended: BT Sport, Best Business to Business Marketing - case study

Critical to the commercial success of BT Sport was the need to break into the pubs and clubs market, who unlike consumers had to pay for the service. 

2015 highly commended: Hive, New Brand - case study

This awards entry tells the story of British Gas’ journey to take charge of the UK connected homes market, launching a new brand called Hive, by British Gas.

2015 highly commended: Temptations, Brand Extension - case study

As market leader of edible cat treats in the USA, it is imperative that Mars’ Temptations relentlessly grow the category (no mean feat we’ll think you’ll agree).

2015 highly commended: Santander, Long Term Marketing Excellence - Case Study

In 2011, the outlook for banks was bleak, fuelled by the fall-out from the financial crisis. Santander needed to breakthrough and challenge the power of the big four.

2015 highly commended: Aviva, Building Customer Relationships - Case Study

Insurance has traditionally been a low engagement sector offering a transactional experience. Often the insurer and customer only interact at purchase, renewal and claim – with no contact between these points.

2015 highly commended: Kenco, Brand Revitalisation - Case Study

This was not just a communications brief for the agency, but a brief to find an ethical idea that would genuinely revitalise the brand. An idea with severe restrictions, namely that the source of production, the production process, packaging and distribution could not change.

2015 highly commended: BBC Worldwide, Building Marketing Capabilities - Case Study

In 2014, the BBC’s news services reached 265 million people per week around the world, but their ambition is for the BBC overall to reach 500 million. BBC Worldwide were set with the challenge of leveraging their huge portfolio of non-news genres to help achieve this.