Brands, ignore complexity at your peril!

Cultural Researcher and Strategist Gemma Jones says, if brands are to be a guiding light in a messy world, they must acknowledge the complexity of people through research

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Eggs, Edwina Currie and confidence after covid

How do we re-establish confidence in people likely to be scared of getting together in cafes, coffee shops, gyms, cinemas and pubs?

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Our differences fuel a new type of togetherness

The new generation reveals to us an alternative definition of togetherness that comes from difference and contradictions...

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Can marketing help us build back better post covid?

Is building loyalty with customers the key to withstanding global shocks? asks WWF-UK's Rhiannon Shah

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The home advantage: sport behind closed doors

'Sport... for millions it provides an escape, not to mention a sense of belonging and community.' Leo Burnett Sport + Entertainment's Liam Hopkins on the future for sports entertainment behind closed doors

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Beware the doughnut: hollow brands, cultural change

Hollow brands, cultural change and the new era of marketing leadership, by Dom Boyd, UK Managing Director Insights at Kantar

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Why are you selling when you could be serving?

'We are here for you' is not a strategy. Engaging prospects and customers through content and community is...

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Marriages of convenience

How successful partnerships allow brands to be both refreshingly original and reassuringly familiar at the same time. By Katie Ewer, Head of Strategy at JKR Singapore.

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Stay calm and stream on

Thoughts on the rise of streaming and gaming; and what brands should be thinking about for a post-Coronavirus world.

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Gender stereotyping

With further ASA bans on ads under the gender stereotyping rules, the industry has been led to question the impact on future creative work

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