The objective was to leave feeling at least 2% braver than when we arrived that morning.

Gemma Greaves, the Society’s chief executive, opened yesterday’s Braver 2018 Conference with the declaration that — following last year’s inaugural bravery-themed conference — “this year, we decided to go braver”.

We were thrilled to share the Brave Conference 2018 with so many of you in London, New York, Dubai and Hong Kong yesterday.

“The brighter the light, the darker the shadow: tackling the stigma around mental health”

I’ve never met a person like him. And it was great to meet him, “Under the Spotlight”

“If you don’t make mistakes, you don’t make anything,” said Ant

During an insightful CMO breakfast Natalie Lyall discusses three key takeaways which every marketer should try and keep in mind as they forge ahead in a continually disrupted industry. 

One person pointed out that mental health is treated too much like a marketing budget.

Never be afraid to tackle a thorny challenge, at the latest fishbowl event, we took on the issue of mental health.

While it is tempting to focus on the visible, our collective contribution is to bring a marketer’s voice to an uncomfortable conversation—to make the invisible visible.