Year-end holidays are a time for self-introspection. With 2019 wrapped up and as the world jumps head on into a new decade, back-to-work brand execs can now focus on how 2019...

Are you tired of hearing the same cliché as me: The world is changing; customer needs are changing … this is no new news!

How was it for you, the decade with no catchy name? It was my second full decade in the industry and it felt very different from the first.

As social media continues to become integrated into our daily lives, it’s no surprise that a mobile-first industry such as Influencer Marketing is incredibly buoyant.

Think about what made you click on this article. You probably had an idea about the type of information you might learn, and how this could be used in your day to day life.

We have all seen loads of business plans. And probably written quite a few as well. They always contain thousands of numbers.

In the eighth article of our new frontiers series, we turn our attention to the unintended consequences of its application.

The future of marketing in the West is going to be heavily influenced by Asia, and by China in particular. There are a few different marketing trends which are clearly influencing...

People tend to ask greater prices for goods that they already own than they are willing to pay for identical goods that they do not own.

Cognitive biases and marketing psychology are key ways to understand how your customers think.