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As the Society opens in the Middle East, one of our committee members talks about moving recently to Dubai...

The Marketing Society has now published around 80 articles from The Behavioural Architects, the global insights and research consultancy.

These articles have enabled our members to delve into the concepts that have emerged from the behavioural sciences and in particular Behavioural Economics.

Leo Burnett’s recent ad for McDonald’s in Taiwan, in which a boy reveals his homosexuality to his father at a McCafé...

Heading back to The Artillery Gardens at the HAC, this year we have comedian Russell Kane hosting. Tables are selling fast, have you booked yours?

The official launch of our fifth hub, The Marketing Society is now in the Middle East.

Our partners SapientNitro were at the festival hoovering up knowledge and best practice and brought it back to share with you.

There is no shortage of material on the web that offers guidance for measuring social media activities. However, little stands up to robust scrutiny.

January is traditionally the time of year when we stop. Stop drinking, stop smoking, stop bringing work home at the weekend.

With business as usual the marketing equivalent of a death warrant, last year’s theme was about overcoming legacy thinking and resetting the agenda for the future. Taking that further, this year's conference theme was 'Beyond'.

'One of London's loveliest carol concerts' is taking place again this year on Thursday 10 December...

'Winter for Good', this year was held at Basement Sate - an exclusive cocktail bar tucked away in the heart of Soho. 

What's the secret to award-winning marketing? We heard from this year's winners - EDF, Macmillan, TSB and Diageo - on what it takes to win an Excellence Award.

Joe Wicks, The Body Coach, joined us for lunch on Thursday 10 September. Not heard of him? You will. 18 months ago he was running sessions for a handful of people in his local park in South London.

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We're delighted to introduce our new leadership team for The Marketing Society Asia:

This week we meet Alex Malouf, Corporate Communications and Reputation Manager, Procter & Gamble.
 
What’s your golden rule?

Competition was fierce and sparked intense debate amongst our panel of judges. So... are you one of the chosen few?

Attending SXSW but not sure what to go to? Fear not. SapientNitro's guide to finance, retail, healthcare and automotive will help.

This week we meet Joanna Ong- Ash, Head of Corporate & Marketing Communications, AIA Singapore
 
What’s your golden rule?
Data. Data. Data. However big or small a marketing initiative may be, it has to be driven by customer insights and refined by marketing performance metrics.
 

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