Let go of your brand ads. Hold onto your purpose.
Marketers have moved from grief to action over the last week as they grapple with the rapidly evolving COVID-19 crisis.
Editor's choice
Moral v commercial
Who knew that making gut reactions was so tiring? One of the most considerable business impacts over the past month has been the need to make decisions based on instinct...
The value of having a brand voice that can speak up
Chris West explores the topic, with examples from Nike, TOMS' Blake Mycoskie, HSBC and X, Alphabet's Moonshot Factory.
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Event reviews
Brave Moments Matter
Four practical tips from four brave people – Inspired by a panel discussion between Syl Saller, David Erixon, Jane Bloomfield and Thomas Barta.
Student Marketing Society Gathering
Earlier this month, teams from Universities all over Scotland travelled down to Tennent’s in Glasgow to take part in our first...
5 pearls of wisdom from Dave Lewis
Dave Lewis has spent the last five years leading a dramatic turnaround for Tesco. As CEO, he’s steered the company away from the...
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Meet member Booster Consulting's Nick Elliott
This week we meet member Nick Elliott, director and founder of Booster Consulting consultbooster.com
Marina Maciver
I've got my BA (hons) Business Studies from Napier, before specialising in marketing with an MSc. My early career...
Cate Nelson‑Shaw
Cate is the Marketing Director of Remarkable where she leads the strategic direction of the marketing function; and as a member of...