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Insider Programme Sessions delivered by Allyson Stewart-Allen, CEO, International Marketing Partners Ltd
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About Allyson
A Californian based in Europe for 30 years, Allyson is an international business advisor, author, educator, speaker, broadcaster and Non-Executive Director. She is the Founder and CEO of International Marketing Partners, having advised over 240 businesses across 26 countries to successfully internationalise after starting her career with PwC, PA Consulting Group and Hay Management Consultants.
Besides appearing on several seasons of BBC’s The Apprentice, Allyson spent several years as Sky News' "Muse of Marketing" and appears as a regular expert for Al Jazeera, BBC News, DW News, France 24, FT, Sky News and many other outlets.
Allyson is author of both editions of the best-selling book Working with Americans and is an Associate Fellow at Said Business School Oxford University, London Business School, Duke Corporate Education and HEC Paris.
“Leadership is about engaging, inspiring, influencing, and communicating with a broad range of people using a mix of curiosity, humility, and empathy. The best leaders never think they've got it mastered.”
Allyson Stewart-Allen
THE LEADERSHIP SESSIONS
Strengthen Your Leadership Brand
Surprisingly, few marketing and other executives are aware that taking charge of how they’re perceived makes them more intentional, human and empathetic.
In this Power Hour, Allyson divulges how to tell your leadership story, reveal your values and choose a proxy brand in order to change perceptions and engage others intentionally. By beginning with the end in mind, a leader can recalibrate what they want others to think and feel when they’re not in the room, thus changing their reputations for the better. The key take outs include the ability to build trust more effectively with internal and external stakeholders, a clearer articulation of the leadership brand, a compelling leadership story to engage individuals and teams across and outside the organisation, a more intentional plan for how to manage reputation in order to advance your career within and beyond the current organisation as well as the ability to build and sustain high performing teams.
Book this sessionSTRENGTHEN YOUR LEADERSHIP BRAND
THE BUSINESS & MARKETING STRATEGY SESSION
Avoiding a Foreign Fail – how to expand across borders
Expensive mistakes are all too frequent when taking services or products into new countries. Drawing on over 35 years’ work helping over 260 companies across 27 countries get it right, I reveal how businesses can avoid the traps of internationalisation
Whether changing the mindset of the board, setting the right levels of investment or choosing the best strategy for international growth, as well as countless examples to draw on that are both educational and entertaining. Key topics include frameworks for understanding international markets and cultures, managing global and local marketing efforts, navigating brand localisation challenges, and assuming the role of a corporate diplomat through case studies. Moreover, the session emphasises the importance of informed decision-making through research and offers examples of product and service localisations alongside risk mitigation strategies.
Book this sessionAVOIDING A FOREIGN FAIL
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