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Insider Programme session delivered by Ellie Norman, Chief Marketing Officer, Formula E
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About Ellie
Ellie Norman is a proven marketing leader with 25 years’ experience transforming iconic sports and entertainment brands. She has led global marketing, communications and fan-engagement at Formula E (CMO), Manchester United (Chief Communications Officer) and Formula 1, driving audience growth, purpose-led positioning and commercial results. Earlier roles include Virgin Media and Honda. A Non-Executive Director of The Marketing Society and Fellow alumni of The Marketing Academy, Ellie is sought after for her insight on brand leadership, the future of sport and inclusive growth.
“Marketing isn’t just a function. It’s a catalyst — a compass that helps businesses evolve, create meaning, and lead through change.”
Ellie Norman
LEADING BRAND EVOLUTION
Navigating Change Through Brand Leadership
You are a marketer. But more than that — you are a leader of change.
In today’s volatile world, brands don’t just navigate change — they create it. And yet, the hardest part isn’t always the strategy or the plan. t’s finding the clarity, courage, and creativity to step forward when the path ahead feels uncertain. Because change isn’t linear — it’s messy, emotional, and uncomfortable. But that’s where leadership lives.
Ellie Norman’s "Leading Brand Evolution" gives you the tools to shift from reacting to leading. Drawing from first-hand lessons across Formula 1, Formula E, Honda, Virgin Media, and Manchester United, Ellie shares how to:
• Reconnect to the emotional core of your brand, revealing what was always there.
• Embed culture and purpose as everyday practices, not just words on a wall.
• Co-create with your audience, turning them from consumers into contributors.
• Use marketing as a compass to simplify complexity and drive transformation.
• Build influence across the business to make marketing a leadership force.
Don’t just market change. Lead it.
WHAT YOU WILL LEARN
This session will give you practical tools, mindset shifts, and real-world stories to navigate change with clarity and confidence.
You’ll learn how to overcome inertia, build influence, and lead with purpose.
Walk away ready to create meaningful impact as a marketing leader in a fast-moving world.