Adriana Rizzo

Adriana Rizzo is an accomplished marketing executive with more than 20 years of leadership experience across multiple industries. She has extensive expertise in brand management, digital product launches, subscription marketing and revenue growth.

She is currently the Founder of a consulting firm, Pivot Point Advisory, where she functions as a fractional CMO and helps companies develop successful brand strategies that are consistent with revenue growth plans.

Adriana’s most recent corporate role was SVP Marketing at Audacy, where she was responsible for consumer brand and marketing. During her tenure she crafted the brand narrative and proposition while also architecting a master brand hierarchy to ensure clear expression and messaging across 240 local radio stations, 3 podcast studios and a consumer app.

Prior to that she was VP of Marketing at Discovery where she launched discovery+, a highly successful new entrant in the streaming wars and the most successful product launch in Discovery’s history. She was instrumental in the development of the brand, messaging, promotion and go-to-market strategies and her leadership ensured that discovery+ achieved its annual subscription goal within 2 months.

Prior to Discovery Adriana was the VP of Marketing and Communications at Houghton Mifflin Harcourt. While there she was responsible for the marketing and publicity of all new books plus the extensive backlist, across all genres and on all sales platforms.

Before HMH Adriana was responsible for the marketing of ESPN’s digital portfolio, including the extremely successful launch of WatchESPN (the first streaming app in the market), the rebrand of ESPN3 and the repositioning of ESPNInsider, among many other products.

Adriana has also led marketing at two early stage start-ups, was responsible for consumer marketing at Verizon and has had leadership roles in several ad agencies. 

She is a graduate of Harvard University and Columbia Business School and lives in NYC with her husband.