Adriana has led marketing at some of the most iconic brands in the US (Verizon, ESPN, Discovery) and most recently helped orchestrate the launch of discovery+. She was instrumental in the development of the brand and led the growth and acquisition strategy. The result was a market launch that surpassed all expectations, meeting all annual goals in just 7 weeks.

Before Discovery, Adriana led marketing and publicity at the book publishing arm of Houghton Mifflin Harcourt, responsible for the sales and marketing of 500 new titles per year, plus an iconic backlist that included Lord of the Rings, Animal Farm, 1984, and The Handmaid’s Tale. Prior to HMH, Adriana led marketing for all digital products at ESPN, working closely with Apple and Google to make the products a success.

Adriana lives in Manhattan and is very much enjoying seeing this incredible city come back to life.