Agnes is a senior marketing and commercial leader with broad experience across brand, go-to-market, sales and marketing strategy in diverse markets and geographies. Most recently Marketing Director for Singapore, Malaysia and Travel Retail APAC at The LEGO Group, she led end-to-end marketing and commercial strategy across multiple markets and channels, balancing global brand consistency with local consumer and business needs.

For almost 14 years with The LEGO Group, Agnes held five local and regional roles spanning brand, marketing strategy and sales across APAC and Central & Eastern Europe. As Regional Marketing Planning & Performance Director for APAC, she shaped regional marketing strategy, investment priorities and performance, while her earlier leadership role in Field Sales across Central Europe gave her hands-on commercial experience across multiple markets, customers and channels.

Earlier in her career, Agnes worked across entertainment and consumer brands, including Warner Bros. and Sony Pictures. Alongside her experience with LEGO, she has worked with some of the world’s most recognisable brands and intellectual properties, collaborating with partners including Disney, Universal, Netflix and F1.

An enthusiastic member of The Marketing Society, Agnes is part of its Marketing Effectiveness Council and enjoys contributing to a community that brings together different perspectives and challenges conventional thinking. She is also passionate about sustainable marketing and continues to deepen her knowledge of how brands and businesses can create growth more responsibly.