Alanna Turpin is the Sustainability and Culture Lead at Omnicom Media Group MENA, where she has established, grown, and shaped the role over the past nine years.

Within this time, she has successfully led over 6 large-scale international charity challenges and numerous local initiatives, raising a total of AED 2.6 million for children’s charities around the world. She also implemented successful energy and water-saving building solutions, launched the first MENA media and marketing industry sustainability report in accordance with GRI, and signed OMG MENA as a founding member of Ad Net Zero, whose aim is to decarbonize the media and marketing industry.

She is passionate about driving the environmental agenda, advocating for social and community action, as well as employee happiness. Her significant contributions were recognized in 2022 when she was named one of the “Women to Watch” in the marketing industry for her work in promoting sustainability and DE&I within the workplace.

In her free time, you can find her on the cycling track and training for triathlons.