With over 13 years experience in social media & innovation led marketing, Alex Dalman is VCCP’s Head of Social and Innovation and Managing Partner of faith, VCCP's AI creative agency. She is an agitator for greatness in modern marketing, focussed on devising and making exciting and innovative creative work for brands in the places and spaces that people hang out online. In 2023 she was part of a team who launched faith into the industry with the sole purpose of rapidly exploring the use of generative AI in creativity through ethical and transparent practice, taking a leap of faith in proving Generative AI will actually be an accelerator for human creativity and not replace it.