Alex is a seasoned marketing leader with over two decades of experience, known for his visionary approach to the industry. Throughout his career, Alex has been instrumental in driving change, guiding SMEs, major corporations, and government entities through successful marketing & digital transformations, always with a focus on delivering tangible results. With a diverse background encompassing agency and client roles, Alex has lived and worked in multiple countries including Germany, Finland, the UK, Indonesia, UAE, Denmark and Saudi Arabia. Alex is leading Marketing at the Public Investment Fund (PIF) of Saudi Arabia.