Having worked on growth and funding projects in the public cultural sector, including audience diversification at the Royal Opera House and consumer engagement strategies for young designers and brands at the British Fashion Council, Humphreys' expertise sits at the intersection of cultural enterprise and consumer theory. She has contributed to journals and delivered guest lectures at Central Saint Martins (UAL), and, for the last 6 years, she has been Head of Cultural Partnerships at Codec, an AI-based insights company that has raised millions to map online popular culture around the globe.In her current role, Humphreys guides brands and publishers through the process of connecting with consumers through authentic cultural marketing practices. Understanding why consumers choose what they do, and using algorithmic mapping to predict the future of cultural tastes and preferences, has driven her success with R&D projects and innovation at brands such as Adidas, Estée Lauder, and LVMH.Humphreys has delivered keynotes and led workshops for a variety of brands in the luxury and consumer goods space, including Pfizer, Chanel, L'Oréal, and Unilever. She has hosted panels with major publishers and cultural commentators, including Vice media and The Guardian UK. She draws on her experience with Big Data trend forecasting and consumer taste theory to create engaging and future-focused conversations about the impact of the internet on the future of consumerism.