Andreas Krasser

Left brain, right brain. East meets West. Strategist and CEO.

Half Korean, half Austrian, Andreas brings an intercultural perspective and a diverse client portfolio across multiple Asian markets. He delivers an Asian point of view for global brands and an international outlook for Asian brands expanding West.

His client work has consistently earned recognition at prestigious award shows, including Cannes Lions, Effies, and the WARC Awards. He was named Campaign Asia's Planner of the Year in 2013 for North Asia and again in 2017 for Greater China. In 2019, Andreas was featured in Campaign Asia's 40 Under 40, which highlights top rising talent from the Asia-Pacific region and their positive impact on the industry.

In addition, Andreas is a published author in the field of cross-cultural consumer research and a prolific contributor to industry publications such as Campaign Asia, Marketing Interactive, The Drum, and WARC. He frequently shares his insights on international marketing stages, including Cannes Lions, Advertising Week in Tokyo, DigiCon in Manila, Ideafest in Jakarta, and MAD Stars in Busan.

Andreas serves on the board of The Marketing Society Hong Kong, fostering a close-knit community among marketers while championing the significance of impactful creative ideas to drive business results.

Fluent in German, English, and Korean, and just enough Russian to get into trouble, he enjoys (though that might be too strong a word) CrossFit and making arts & crafts YouTube videos with his daughter - as long as she still thinks he's cool (though that might be too strong a word).