Andrej Arsenijevic

Andrej is the Executive Creative Director at MCN, where he leads bold, award-winning work for both global and regional brands. His creative leadership has earned more than 70 accolades from top advertising festivals and recognition in major industry publications. 
Beyond the creative world, Andrej is a driving force for sustainability in our industry. As the Sustainability Lead for MCN (Middel East Communications Network, part of IPG), he heads a team of Sustainability Champions working to decarbonize the industry and turn ambition into action. Under his leadership, the group has made a net-zero commitment, is a founding member of Ad Net Zero UAE and is actively transforming business practices across the region including being the first company to launch anti-greenwashing guidelines for clients. 
Andrej’s passion for change doesn’t stop at the office. He’s an active voice in shaping the future of advertising and sustainability across the UAE and the Middle East. He’s a frequent speaker and writer on creativity, innovation, leadership, and climate action, and contributes to several influential groups, including the AmCham UAE Sustainability Committee, Advertising Business Group, Dubai Chambers, MCN’s Creative Leadership Community, and the McCann and IPG Sustainability networks.