Anna-Karin Birnik

Anna-Karin Birnik is a global brand leader with 20+ years on both the agency and client side. She led the Global Brand & Digital Channels team at Standard Chartered and previously drove regional brand and digital transformation at Interbrand and Publicis.Sapient. She focuses on services brands, delivering end to end programs from strategy and narrative through identity and experience design, launch, market roll out and continuous optimisation. She began her career at Orange in Europe and helped launch Nawras (now Ooredoo) in Oman. Anna-Karin believes the strongest brands connect emotionally and prove it in experience at every touchpoint. She is passionate about leading teams through change with clarity, care and a coaching mindset.