Ben Hooper

Creative partner and co-founder of Wax/On

Ben is Creative Partner and Co-Founder at Wax/On – an independent creative start-up designed to put creative and media back together for modern brands and organisations. With 15 years of industry experience, Ben’s career spans the entire marketing mix, including time at Ogilvy, Holler, Karmarama and Edelman where he’s created campaigns for Mercedes-Benz, ASICS, Air New Zealand, DFS and Bicester Village. He’s been a client too – as part of the team at Red Bull that helped turn the brand into a publishing giant, including content projects with YouTube sensation Danny Macaskill, Red Bull Racing and their X-Fighters, Flugtag and Art of Motion events.

A year on from setting up Wax/On, Ben Hooper reflects on what he’s learnt over the past 12 months