Bené Eaton
Chief Marketing Officer, FIGS
Bené Eaton is the Chief Marketing Officer at FIGS, the pioneering DTC brand transforming healthcare apparel. FIGS (NYSE: FIGS) is dedicated to celebrating, empowering, and serving the world’s healthcare professionals. With two decades of marketing leadership, Bené has spearheaded groundbreaking campaigns for iconic brands in sports and fashion. Renowned for her ability to drive business results, harness innovative marketing tactics, and foster meaningful social impact, she adopts a consumer and community-centric approach in her work. Bené’s ethos of prioritizing people first, coupled with her spirited and impassioned mindset, underscores her role as a unifying force and cultivator of inclusive, high-performing teams. Prior to FIGS, Bené held key roles at Nike, Ralph Lauren, and Under Armour. She also has experience within agency and non-profit settings. Bené graduated summa cum laude with a BA in Communication & Business from Trinity University and completed her MA at the University of Houston. Driven by purpose to uplift others, Bené’s mission is to inspire all individuals to be their best selves.
