Carmen Chiu

A native of Hong Kong who grew up in the UK, she has built a career that spans the globe. Carmen is a dedicated philanthropist and has also been supporting girls in achieving their dreams, she is a strong believer in pursuing what they are passionate about by building their confidence. Carmen has been a mentor in the BritCham Mentoring Scheme 2020/21 and The Women’s Foundation Mentorship Program 2022/23 to support the future female leaders. She is also an active volunteer and a sits on the Gala Committee for Mother’s Choice in recent years, a local charity serving many children without families and pregnant teenagers in Hong Kong since the 1980s. In addition, she is also volunteering at the NGO Inspiring Girls as a Role Model and participating many sharing talks at local secondary school programs. Ms Carmen Chiu was the consultant for the luxury retail brand Shanghai Tang and acted as Managing Director for Hong Kong before joining the Maxim’s Group as Director in Jan 2026. She is also an entrepreneur for her brand and training consulting firm, Ennoble, founded early 2024 to help HKU and HKUST MBA students, individual professionals and businesses elevating Personal Branding, Corporate Branding, training such as Communications including Non-Verbal, Networking, Interview, Presentation skills, Positive Leadership in Cantonese, Mandarin and English. She was the former Regional Managing Director (APAC) at Fortnum & Mason from 2019 – 2023. Her responsibility included opening the 1st international flagship store in Hong Kong outside London, to solidify the brand reputation and develop new business opportunities in the key markets including the launch of Tmall Global in China.

Prior to joining Fortnum & Mason, Carmen was working with GODIVA Chocolatier for six and a half years. Her latest position was Global Communications Director covering Internal and External Comms based in New York and was part of the Global Executive Committee. Carmen was previously the Marketing and Merchandising Director for China and Pacific Rim based in Shanghai. During her tenure at GODIVA, Carmen successfully led the regional marketing and merchandising team to develop brand building strategies to cover a wide array of markets (including Mainland China, Hong Kong, Macau, Taiwan, Singapore, Malaysia, Thailand, Indonesia, Vietnam, Mongolia and Australia), through sound marketing plan, PR communications, visual merchandising, product innovations and merchandising to capture the markets’ growth. She played a significant role in building the China expansion plan and opened a 100 company-owned stores in 3 years and bought the brand to highest reputational standard in the industry. Carmen has 25 years of experience in transformational brand management in the food & lifestyle industries across FMCG, E-Commerce, HORECA, Luxury Retail and Hospitality channels, including 6 years based in China. She joined GODIVA Chocolatier from Nestlé China in Beijing, where she held the position of Business Development Director,
responsible for the expansion of the Swiss ice cream business, Movenpick, in Greater China. Previously, Carmen spent seven years with Ferrero as Senior Brand Manager for Asia
Pacific, a true lover in working for experiential lifestyle brands (and happy products!) regionally and globally, and deeply inspired by cultural diversity. She is a devoted "cultural ambassador" between the East and the West. 

Carmen is a member of the British Chamber of Commerce in Hong Kong, a member of the Women in Business Committee, and the Asia CEO Community where she was awarded the Top 10 Powerful Business Leaders – The Voice 2022. Carmen is part of the Allies Circle at The Women’s Foundation and the ‘Women to Watch’ for the 30% Club and completed the 2023 Women’s Directorship Program at the HKU Business School. From Jan 2026, Carmen has been appointed Co-Chair for the NGO Inspiring Girls Hong Kong, a true DEIB advocate.