Carmen DeRosas

Carmen DeRosas is Executive Vice President and Head of Marketing at RAKBANK, where she leads brand, marketing, communications, and customer engagement.
With senior leadership experience across global financial services and fintech organisations including PayPal, American Express, and Visa, Carmen brings deep expertise in brand strategy, growth marketing, and customer-centric transformation. Her work focuses on building distinctive brands, driving measurable business impact, and strengthening modern marketing operating models.
A significant part of Carmen’s career has been dedicated to partnership marketing, developing high-impact, value-creating collaborations with global brands and institutions. She has led partnerships and sponsorships with organisations such as the Olympic Games, FIFA, and the Rugby World Cup, as well as with leading banks, telecommunications, entertainment, and technology partners, using partnerships as a lever for both brand equity and commercial outcomes.
Carmen is known for her people-centred approach to marketing leadership, focused on building strong teams, positive cultures, and lasting organisational impact. She has been recognised by Forbes as one of the World’s Top 50 CMOs for her contribution to transformational leadership.