2019 Brave Awards commended, Essity

Transforming Corporate Culture

This is the story of what happens when you decide to tackle taboos in a category. Or, as some haters called it: “This is what happens when whores and pimps become marketers and advertisers”*. And how, if done because it is the right thing to do for consumers, it can change a brand’s fortune, an entire organisation, culture and society. For good.

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