2019 Brave Awards commended, IBM

Business to Business sponsored by Gravity Global

This is a story of turning a problem into an advantage. A number of high-pro le sporting events collided in the Summer of 2018 – the FIFA World Cup, Formula 1, the US Open Championships and, of course, the Wimbledon Championships. Great if you’re a sports fan. Not so great if you are IBM, the Technology Partner at Wimbledon. How can your brand activation hope to compete?

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