2019 Brave Awards Winner, Absolut

Bravest Team sponsored by Shell

In 2016, Absolut faced a challenge. Craft vodka was stealing share in its biggest markets and as a result, distrust of ‘big vodka’ had started to grow.

Whilst Absolut is undeniably a big vodka, its production methods are small, craft-conscious and nothing but “onödigt bra” (“unnecessarily good”).

Absolut was in danger of being grouped in with the wrong crowd.

Sign in with your membership details to continue reading this article