2020 Brave Awards commended, Cesar

Putting dog food into vogue

When Cesar launched matching sweaters for dog owners and their furry best friends in the USA back in 2016, we saw it as a novel, one-time opportunity to create earned media to help sell dog food.

We never imagined it would go global, persist for years and end up on the cover of high fashion magazine L’Officiel in Russia.
This is

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