direct line

2021 TMS Awards commended, Direct Line Group

Direct Line - We're On It

This paper is the story of how we successfully retired Winston Wolfe, Direct Line’s highly successful creative platform, which had rescued our business from jeopardy, driving 5 consecutive years of growth, after 5 years of decline, in favour of a new long-term platform ‘We’re On It’.

The story of how we understood the limitations of Winston Wolfe in addressing future challenges and dr

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