2021 TMS Awards winner, Bodyform/Libresse (ESSITY)

The team that live fearlessly, so we can all live fearless

3 years ago, Libresse/Bodyform was the first brand to show period blood in advertising. It was a breakthrough moment of bravery. A big red splash in a sanitised category. A category
which has been scrambling to follow suit.

Many brands have since bought a ticket to climb aboard the ‘fempowerment’ train, on a mission to break taboos, destination ‘Feel Good’.

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