Source: Homebase Awards Entry

2022 TMS Awards Commended, Homebase

A Brand Led Business Renovation

In 2018 Homebase was sold for £1, having been taken to the brink of collapse.

Destined for the scrapheap, this paper outlines how its new owner Hilco, instead delivered a truly remarkable turnaround of the business, that achieved a £300m valuation of the company by 2021.

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