Source: KP Snacks Awards entry

2022 TMS Awards Commended, KP Snacks

A Tyrrellbly, Tyrrellbly Good Innings

Tyrrells, a premium sharing crisp brand, drove both premium credentials and category value through consistent investment in a distinctive brand platform:

  • Up until 2015, Tyrrells had focussed its marketing efforts on PR, promotions and ‘packvertising’, leaving the brand languishing behind premium category leader Kettle and Walkers’ Sensations
  • A promotions-heavy approac

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