All retail marketing departments were challenged by the Covid-19 pandemic and M&S Food was no different. 

In the early days of the first UK national lockdown, customers were left uncertain as to whether its stores were open. This was due, for example, to the fact many are housed in larger stores, which were forced to close clothing and homeware sections (deemed non-essential at the time). 

Commended category: Customer Engagement & Experience, supported by Accenture Song
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