Source: Tesco Awards Entry

2022 TMS Awards Commended, Tesco

Little Helps Day

Reputation is a key driver of the British public’s supermarket choice.

Brilliant work through the COVID-19 pandemic had helped Tesco grow their reputation scores 48% relative to the previous year. As lockdown eased though, it became apparent that there was low awareness of the work Tesco does in the communities around its stores.

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