The Global Marketing & Communications Team is led by Tricor Group Head of Marketing & Communications, Sunshine Farzan, who has extensive experience leading global, regional and local teams at Fortune 500 brands like Amex, MetLife and Kraft Foods in the US, Mexico and APAC.
Tricor Group CEO, Lennard Yong, said: “Working with Sunshine’s team is a joy and privilege. The team’s innovative approach to relaunching the Tricor brand raises the bar, revealing how cost-effective, creative use of digital and social platforms can compete with high budget ATL activities and help challenger brands disrupt the marketplace. Sunshine is a key member of our management team and shows broad-based business acumen."
Commended category: Best Brand Team
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