Source: Awards Entry

2022 TMS Awards Winner, School of Marketing

Mentoring Gen Z Programme

School of Marketing launched a ‘pro bono’ mentoring programme with support from the DM Trust, to help young people aged 18 to 28, called Mentoring Gen Z.

The objective was to “fight back” amid an environment of the highest youth unemployment rates in decades, evaporating job prospects and a culture of “furloughism” for this group.

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