Snapshot

The Change4Life brand was developed to target childhood obesity and promote a healthier lifestyle and has already made a

Snapshot

The UK’s leading energy supplier turbo-charged its brand performance by going back to customer basics and rising above price-led

Snapshot

Aviva successfully managed a massively complex crossborder rebranding programme to fulfil its ambitious vision of strengthening its bond with

Snapshot

A consistently high standard of car marketing has turned Audi into an iconic, best-selling brand in the UK.

Key

Snapshot

Ariel’s campaign to get consumers to wash clothes at lower temperatures persuaded them that they could do something to

By creating an appealing desktop gadget to help its time-pressurised customers UPS successfully attracted new users.

Key insights

• UPS needed

Customer insight helped Sky engage successfully with a new and hard-to-reach audience for the Sky+ brand.

Key insights

• The compelling

A comprehensive marketing capability programme had a significant impact on Shell’s ability to attract the best people.

Key insights

• Shell

More Th>n enjoyed a resurgence in loyalty when it offered customers their own personal contact manager.

Key insights

• In a

Snapshot

The company rewrote the rules of the weight loss category with the ambitious launch of a revolutionary new brand

Snapshot

O2 undertook an imaginative brand extension into entertainment which increased customer loyalty and helped create the world’s most popular

A thoughtful and heart-warming campaign put Pedigree at the forefront of helping homeless dogs.

Key insights

• • Love of dogs

Snapshot

Keep Britain Tidy’s campaign played on young men’s desire to appear desirable by equating dropping litter with looking like

Snapshot

A complete reorganisation of marketing capabilities helped ICI Paints become a global leader in decorative paints.

Key insights

• With

Snapshot

A brand in danger of losing its way gave itself a makeover and brought a healthy glow to its

Snapshot

By rethinking its approach to cultural differences and finding common ground in the regenerative power of colour, Dulux became

Snapshot

The compelling combination of a culinary icon and a social marketing campaign triggered the start of a food revolution

Magners defied industry analysts’ negative views of the potential of the cider market with the successful launch of its new

A powerful combination of product development and inspired marketing that was true to the brand...

Snapshot

An innovative approach to uncovering consumer insights helped the revitalised brand reposition itself seamlessly across Europe.

Key insights

• The

A simple insight, articulated in a fully-integrated campaign, ‘Do what you do best’, revitalised BT Business and put it firmly