Ofcom’s new Communications Market Report 2013 is a must-read if you are in media. This is proper research and is

Mission to success

Midlands Co-operative Society’s ‘Mission Firefly’ employee engagement campaign breathed new life into a tired initiative, ‘Helping Hands’

As CMOs steer through the rough waters of the complex and challenging global marketplace, one thing is certain: not enough

Just three of the reasons why 73% of UK B2B marketers agree that their role has become more challenging over

Last year we all saw incredible content like the Olympics bringing people together to emerging trends like multi-screening making TV

Accepting the challenge

At the end of 2011, Netflix announced they would be launching in the UK and the long-standing

Are we equal yet?

Channel 4 has a public remit to champion alternative voices and make us see the world

Our 2012 SUBWAY® SUBCARD® CRM programme was a carefully-­phased, multi-­layered CRM programme that, despite being built from scratch from the

EDF Energy overcame the restrictions and hostility towards the energy category, to create transformative communications in 2012.

The role of

The Challenge

Flora is one of the best-known brands in Britain. However, in recent years, it had faced significant threats

Expanding the `Guru' experience

In 2009 O2 launched Gurus, in-store tech experts offering free, impartial advice. They had no sales

In 2011, it became clear that RSA’s marketing structure (with a large Group Corporate Centre Marketing function) was not delivering

“Don’t Cook JUST EAT”

This is the story of how a small challenger brand took the bold decision to grow

Revolutionising cheese

This submission shows how Philadelphia revolutionised the cheese aisle with a brand extension that not only built on

Business objectives:

1. Creating wonder and raising awareness of the Thorntons brand amongst new and lapsed customers, reestablishing Thorntons relevancy

Executive summary
ASOS Savvy Sunday was our flagship campaign for the Christmas period, building momentum and excitement within our busiest

Executive Summary 

This paper shows how broadcast effects can be achieved by digitally led campaigns.

It shows how social media can be

Introduction & Summary

A small charity which helps disadvantaged young people used a clever phone app to form strong bonds with an elusive

Executive Summary 

Lafarge is the market‐leader in cement manufacturer and holds top‐ranking positions in aggregates and concrete.

Whilst cement