A thoughtful and heart-warming campaign put Pedigree at the forefront of helping homeless dogs.

Key insights

• • Love of dogs

Snapshot

Keep Britain Tidy’s campaign played on young men’s desire to appear desirable by equating dropping litter with looking like

Snapshot

A complete reorganisation of marketing capabilities helped ICI Paints become a global leader in decorative paints.

Key insights

• With

Snapshot

A brand in danger of losing its way gave itself a makeover and brought a healthy glow to its

Snapshot

By rethinking its approach to cultural differences and finding common ground in the regenerative power of colour, Dulux became

Snapshot

The compelling combination of a culinary icon and a social marketing campaign triggered the start of a food revolution

Magners defied industry analysts’ negative views of the potential of the cider market with the successful launch of its new

A powerful combination of product development and inspired marketing that was true to the brand...

Snapshot

An innovative approach to uncovering consumer insights helped the revitalised brand reposition itself seamlessly across Europe.

Key insights

• The

A simple insight, articulated in a fully-integrated campaign, ‘Do what you do best’, revitalised BT Business and put it firmly

Snapshot

An entertaining online game encouraged children to fight the flab by making it fun to equate what they eat