Interviews
Michelle McEttrick: leader of year?
A sneak peek at who's in the running to be Marketing Leader of The Year 2017 - we interview Michelle McEttrick, Group Brand Director, Tesco
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Mark Evans: leader of year?
It took blood, sweat and tears from many people across the business to successfully reposition the Direct Line brand.
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Aline Santos: leader of year?
We are in the middle of a gender revolution. We ran a study...
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Michele Oliver: leader of year?
As one of the UK’s biggest advertisers, it’s our responsibility to use the extensive power and reach of our brands to do good.
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Bob Hoffman on the industry’s ‘slow motion death spiral’ and online advertising ‘McCarthyism’
The Ad Contrarian blogger and former creative director, and agency CEO, Bob Hoffman on what he learned from 41 years in the industry and the falsehoods being peddled by some marketers and ad agencies.
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Patrick Bousquet-Chavanne: leader of year?
A sneak peak at who's in the running to be Marketing Leader of The Year 2017 - we interview Patrick Bousquet-Chavanne, Executive Director Customer, M&S
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Adland’s Cindy Gallop: Our industry still has ‘colonial attitudes’ towards Asia
Industry legend and self-appointed spokesperson on diversity, Cindy Gallop, talks to Mumbrella Asia’s Dean Carroll..
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Adam Bronson of 'Carpool Karaoke' Dishes about putting TV content online
Adam Abramson, director of digital content for "The Late Late Show with James Corden," brings a digital-first approach to his job.
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Building likeable brands in unlikeable categories
Scott Kabat is an entrepreneur with a track record of building consumer-friendly brands that compete in historically unfriendly categories.
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How to be disruptive, exponential and superhuman
Here is a selection of Q&As from recent media interviews with Peter, taken from his website here.
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