Cherry Tian
Head of Marketing, Workspace
Cherry Tian is an accomplished marketing leader with 18 years of experience driving brand and marketing transformation across FTSE 100 & FTSE 250 companies, high-growth scale-ups, and top creative agencies. Having worked in both B2C and B2B, she has a proven track record in leading cross-functional teams, mentoring talent, and delivering measurable commercial results.
Currently Head of Marketing at Workspace Group, Cherry leads a team of 20 and has revamped the marketing function/strategy since joining. Under her leadership, she established the first coherent, insight-led brand strategy, embedded full-funnel marketing, and launched the first connected TV campaign in the industry.
Prior to this, as a Senior Brand & Marketing Consultant, Cherry worked with scale-up brands such as UNiDAYS and ClearScore, leading brand refreshes and go-to-market strategies. She also led major brand reboots for NatWest and Coutts, launched eBay's first brand campaign in the UK, and relaunched the Ladbrokes brand to reshape perception – all resulting in significant business growth.
