Chris Davis-Coward

Chris is Head of Marketing at Lloyds Banking Group, leading the Consumer Marketing team. An award-winning, marketing leader with more than 20 years’ experience in Financial Services across all aspects of marketing – covering brand, media, experience, sponsorship, digital and 121 in both B2C and B2B markets. Building experience led brands has been at the core of his success in recent years.

Chris is a strategic marketing leader that drive business growth. Leading Customer Lifecycle Management for the Group’s 31m customers, focused on customer insight as the fuel to our thinking, to curate rich and engaging multi-channel experiences that drive behaviour change and ultimately business impact.

Chris is a passionate people leader, building large, dynamic teams and fostering a culture of innovation and collaboration. Having pioneered new models of thinking and working to drive change in large, complex and regulated organisations, Chris champions purpose, with a simple belief and focus on ‘mastery and mindset’ to realise the true potential of teams.