Chris is CEO at Verbal Identity. He was London’s “14th most successful copywriter”, he wrote the screenplay for the winning film at the Barcelona Film Festival, he has written for the Sunday Times and the Guardian and you can follow him on LinkedIn : https://www.linkedin.com/in/chris-west-b03b548/
If we are overlooking the role of something as fundamental as language in building our brands, are we overlooking other
Chris West, CEO of tone of voice agency Verbal Identity looks at how brands have changed their language during Covid
In 1954, two linguistics researchers, Lenberg and Brown, ran an experiment on German and Japanese students.
Reed Hastings, the CEO of Netflix, has just published a book on their famous culture. It’s better than most business
The signage you create for the return to work will determine your business’ success in the coming year.
Chris West explores the topic, with examples from Nike, TOMS' Blake Mycoskie, HSBC and X, Alphabet's Moonshot Factory.